Product Marketing Executive
Bring People
Closer To Allah
Greentech Apps Foundation (GTAF) is a UK-based charity with a vision to "Bring people closer to Allah". We aim to help Muslims better understand Islam.
With the vision and mission in mind, we have been focused on building user-friendly mobile applications since our journey began in 2015.
Keep growing ✨♻️
We aim to be the best at what we do and constantly learn and get better. We don't settle for the status quo. We are focused on growth and continuous improvement. We simplify the steps and maintain consistency.
Make the team Win 💬 🙌
We are not afraid to share ideas and concerns with others. We prioritize team success over individual accomplishments. We collaborate and share knowledge with the team. We support each other in achieving both team and personal goals.
Foster Creativity 💡⛰️
We learn, create, and innovate. We are not afraid to challenge traditional methods. We can adapt to change.
Be Proactive 🖐️👣
We are motivated and take the initiative. We prefer collaboration over coercion. We anticipate and resolve issues instead of reacting to them.
Context
Greentech Apps Foundation (gtaf.org) is a UK-based charity with a vision to “Bring people closer to Allah”. We aim to help Muslims better understand Islam.
With the vision and mission in mind, we have been focused on building user-friendly mobile applications since our journey began in 2015.
Location
Remote. Based in Bangladesh
Our Core Values
Keep Growing
Make the Team Win
Foster Creativity
Be Proactive
Care for the Users
About the Role
You will play a pivotal role in driving user acquisition, engagement, and brand awareness for our mobile applications. You’ll develop and execute comprehensive marketing strategies that resonate with Muslim communities globally while maintaining cultural sensitivity and Islamic values. You’ll lead cross-channel campaigns, optimise user acquisition funnels, and build meaningful partnerships within the Muslim community.
Goals & Responsibilities
- Achieve a 50% increase in monthly user acquisition across our apps within 6 months.
- Establish brand presence and consistency in our global target market.
- Improve product feature awareness among our target group.
- Support the CMO in building annual and quarterly marketing plans aligned with product roadmaps and user growth targets
- Plan and execute targeted marketing campaigns across different media.
- Closely work with Product, Engineering and Customer support teams to gather user insights and enhance GTM strategies
- Run experiments and iterate often with proven strategies and effective data analysis.
- Report on KPIs: installs, activation, retention, engagement, referral growth, and mission impact
- Lead and mentor copywriter, visual designer, and creative content developer while managing stakeholder feedback
Employment Status
Full-Time
Who You Are
- You have a Bachelor’s degree in marketing, communications, business, or any other field.
- You have 1-2 years of marketing experience with at least 1 year managing integrated digital campaigns.
- You have run marketing experiments and gained some results.
- You have a proven success in product marketing and feature launches for apps or software.
- You have closely dealt with or communicated with your customers.
- You have the proper creative sense and aesthetic understanding.
- You understand the value of the Brand and how to establish brand consistency across marketing campaigns.
- You are excellent at writing and speaking, both in Bengali and English;
- You can communicate with storytelling and emotional intelligence.
Good to Have
- Experience in marketing faith-based or education apps, or working with Muslim community organisations
- Familiarity with Islamic etiquette in communications and ethical storytelling
- Experience with influencer collaborations (imams, du’at, educators) and partnerships with masajid, schools, and nonprofits
Salary
50,000 – 75,000 BDT per month
Compensation & Other Benefits
- Yearly salary review.
- Two weekly holidays (Friday & Saturday).
- Budget and culture for continued learning and up-skilling.
- Two festival bonuses and performance bonuses [after probation].
- Casual, sick, parental, and public holidays are gazetted by the local government and the organisation’s decision.
Here you will
- Work with a team of ethically motivated people to create beneficial applications.
- Learn things that will help you grow both as a professional and an individual.
- Help to create products that will benefit humanity.
Motivated Team
You will work with a team of ethically motivated people to create beneficial applications. Our team members are passionate, hardworking and will remind you of the Hereafter.
Growth as the first priority
You will learn things that will help you grow both as a professional and an individual. You will have solid growth targets from the team. We often hold knowledge sharing sessions both by internal members and industry experts.
Have an Impact
Help to create products that will benefit humanity. This will not only be a means of your provision but also a mean for Sadaqah Jariyah
Yearly outing with the whole team
We go out with the whole team once a year. These excursions are a way to build team strength and strengthen emotional connections. We also host get-togethers to meet and greet throughout the year.
Need something to grow, we've got you covered.
Whether you need to improve your workspace chair, go to the gym to help with your fitness, or buy a course to learn something, we'll pay for that.
Festive and performance bonuses
We give two festive bonuses in a year. You'll also get rewarded for your exceptional performance every three months!